When speaking about diseases it’s really easy to have mental pictures of people who suffer, who struggle, who do not have a “normal” life.
With our spot for Byorithmos, a company which supplies medical devices and technology, Karan Creative Media destroyed our stereotypes and biases about diabetes.
The ad is carefully crafted with one of the most powerful marketing techniques: storytelling.
We watch a story and only in the end we see the product and the company behind it.
Why?
Because either Karan Creative Media, either Biorythmos, strongly believe in the human side of the job and through this short video we wanted to deliver a message.
Living with diabetes means living a normal life, with the modern technology, which also Biorythmos delivers, people with diabetes can do anything they want.
These were the vision and values behind the video.
The spot portrays a young boy who is a great break-dancer performing in his city, jumping from one place to another, eating pizza with friends, living his life.
This little ad shows how easy it is to live with diabetes if you have the right technology and people.
It combines close up, dynamic transitions, great soundtrack and Black & white shots.
