More than just a bakery: our collaboration with Rauftopoulos

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It’s summer, it’s so hot outside and you want to go swimming with your friends. It’s an amazing plan, but priorities first, you for sure need a coffee and something to eat, so let’s stop at Rautopoulos.

This is just one of the several ideas that Karan Creative Media delivered to its new collaborator Rautopoulos. 

 

It’s not just a video, it’s a story, it’s a memory where all the people from Patras can see themselves at least once.

Driven by a passion for storytelling, Karan Creative Media created a fresh an inspiring video that would embody the spirit of the bakery and transport audiences to a world where Rautopoulos is not just a bakery, but a place that is deeply connected to their memories.

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The video revolved around a group of friends embarking on a gastronomic adventure in an old vintage Italian car. They found themselves drawn to the bakery, where they indulged in an array of savoury and sweet treats, savouring every bite.

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As the sun dipped below the horizon, the friends journeyed to the sea, where they continued their feast while basking in the tranquillity of the seaside and the incredible sunset of Patras.

The collaboration’s success surpassed all expectations, with the video and social media content earning widespread acclaim and driving significant footfall to the bakery’s stores.

Karan Creative Media’s vision breathed new life into the bakery’s brand, capturing the hearts of Patras residents and travellers who sought to savour the city’s culinary delights.